Visa's AI Shopping Pilot Sees Success with Hundreds of Automated Transactions

Visa announces the successful completion of hundreds of AI-driven transactions as part of a pilot program launched after its product event in April. The payments giant is developing tools to automate purchases, aiming to streamline the shopping experience for consumers.

AI-Driven Transactions Gain Traction

"This is going to be the year we see an enormous amount of material adoption, and consumers really starting to get comfortable in a bunch of different agentic environments," says Rubail Birwadker, Visa's head of growth products and partnerships. The company is working on AI agents that can handle specific transactions, making the e-commerce experience more efficient and personalized.

Industry Trends and Competitors

Visa is not alone in this race. Mastercard is testing a feature called Agent Pay, which allows AI agents to shop online for customers. Amazon is also experimenting with a "Buy For Me" service, while PayPal and Perplexity are collaborating on similar agentic shopping tools. These developments signal a significant shift in how consumers interact with e-commerce platforms.

Consumer Adoption and Future Plans

A recent survey by Visa reveals that nearly half of U.S. shoppers are already using AI for their purchases. The company plans to expand its pilot programs to Asia and Europe next year, collaborating with over 20 partners on AI agent tools. These tools could be particularly useful for recurring purchases or high-demand items like concert tickets.

References

• Visa says new AI shopping tool has helped customers with hundreds of transactions